Maximize ROI and eliminate wasted ad spend with data-driven Google Ads management built for Cleveland service businesses, SaaS companies, and eCommerce brands.
We build brands that want to stand out and supercharge growth through a combination of design, copywriting, and marketing.
We work with startups, SMBs, and entrepreneurs in media, real estate, fintech, software, services, and more.
.svg)
Most Cleveland service businesses, SaaS companies, and eCommerce brands waste thousands of dollars every month on poorly managed Google Ads campaigns. Your ads appear for irrelevant searches, your bidding strategy bleeds budget on unqualified clicks, and your landing pages fail to convert the traffic you're paying for.
You're told Google Ads "doesn't work" for your business, or you're convinced you need massive budgets to compete. Meanwhile, your competitors with expert management are profitably acquiring customers at a fraction of your cost-per-acquisition.
The truth? Google Ads works incredibly well for service businesses, SaaS companies, and eCommerce brands—when managed by experts who understand the platform, your market, and the unique competitive dynamics of Cleveland.
Long Weekend manages Google Ads campaigns that actually make money for service businesses, SaaS companies, and eCommerce brands. We don't optimize for vanity metrics like impressions or clicks—we optimize for what matters: qualified leads, customers, and revenue at profitable acquisition costs.
Our Google Ads approach combines:
- Obsessive account auditing that identifies every dollar of wasted spend
- Conversion-focused campaign architecture built for your sales process
- Advanced audience targeting that reaches your ideal Cleveland customers
- Data-driven optimization informed by actual sales data, not just ad platform metrics
- Landing page conversion optimization that turns clicks into customers
The result? Cleveland service businesses, SaaS companies, and eCommerce brands that profitably scale customer acquisition through Google Ads while competitors continue burning money on mismanaged campaigns.
Search ads capture high-intent customers actively searching for your services right now. We build search campaigns that appear for the exact searches that drive revenue—while ruthlessly excluding searches that waste budget.
Our search ad strategies include comprehensive negative keyword research, ad copy testing that improves click-through rates, bid strategies optimized for your target cost-per-acquisition, and landing page alignment that maximizes conversion rates.
Cleveland businesses working with Long Weekend dominate search results for their most valuable keywords without overpaying for clicks or wasting budget on irrelevant traffic.
Performance Max campaigns use Google's AI to automatically optimize across all Google properties—Search, Display, YouTube, Gmail, and Discover. We build PMAX campaigns with conversion-focused creative assets, strategic audience signals, and product feeds that guide Google's machine learning toward your best customers.
Our Performance Max strategies include comprehensive asset testing (headlines, descriptions, images, videos), negative keyword and account exclusions to prevent cannibalization of existing campaigns, and conversion value optimization that prioritizes your most profitable customer actions.
For Cleveland service businesses, SaaS companies, and eCommerce brands, PMAX campaigns often become the highest-performing campaign type—capturing demand across multiple platforms with less manual optimization than traditional campaigns.
Display advertising builds brand awareness and remarketing campaigns that bring back prospects who didn't convert on their first visit. We create visually compelling display ads and target them to audiences most likely to convert.
Our display strategies focus on custom audiences built from your customer data, contextual targeting on websites your prospects visit, and strategic remarketing that nudges prospects toward conversion without being intrusive.
For Cleveland B2B companies and higher-ticket services, display advertising creates the repeated brand exposure that builds trust and shortens sales cycles.
YouTube advertising reaches potential customers before they're actively searching, building awareness and capturing demand earlier in the buying journey. We create compelling video ads and target them to audiences based on demographics, interests, and online behavior.
Our YouTube strategies include skippable in-stream ads for cost-efficient reach, non-skippable ads for guaranteed message delivery, and remarketing campaigns that convert prospects already familiar with your brand.
For Cleveland businesses selling complex services or higher-value products, YouTube advertising creates awareness and credibility that makes other marketing channels more effective.
Most website visitors don't convert on their first visit. Our remarketing campaigns bring them back with strategic messaging based on their previous behavior.
We segment audiences based on pages viewed, time on site, and actions taken, creating customized ad messaging for each segment. Our remarketing includes search remarketing lists for search ads (RLSA), display remarketing, video remarketing, and customer list targeting.
Cleveland businesses using our remarketing strategies see conversion rates 3-5x higher than cold traffic campaigns while spending significantly less per conversion.
Long Weekend specializes in Google Ads for three primary business types: service businesses (home services, legal, healthcare, professional services), SaaS and software companies, and eCommerce brands. These businesses benefit most from performance-driven paid search strategies.
Long Weekend manages Google Ads campaigns for Cleveland businesses across these focus areas:
HVAC companies, roofing contractors, plumbing services, electricians, and home renovation businesses targeting Cleveland homeowners with high-intent search ads.
Personal injury attorneys, family law, criminal defense lawyers, estate planning, accounting firms, consulting companies, insurance agencies, business services and more in Cleveland.
EXAMPLES
Dental practices, medical spas, elective medical procedures, physical therapy clinics, and specialty healthcare providers targeting Cleveland patients.
EXAMPLES
Software companies, tech startups, B2B platforms, and technology service providers targeting business customers locally and nationally. We specialize in funnel-based campaigns that optimize for trial signups and paid conversions.
Online retailers, Cleveland-based eCommerce brands, multi-location retail businesses, and specialty product companies selling direct to consumer. Our Shopping and Performance Max campaigns drive profitable eCommerce sales.
Franchise & Multi-Location Businesses: National franchise locations, multi-location service businesses, and regional brands with Cleveland presence requiring coordinated local advertising.
Every engagement starts with a deep-dive audit of your current Google Ads performance (or competitive research if you're starting from scratch). We identify wasted spend, missed opportunities, and structural issues preventing profitability.
Your custom Google Ads strategy document outlines exactly which campaigns we'll build, how we'll structure your account, and projected performance based on market data.
We build campaigns from the ground up with proper structure, comprehensive keyword research, compelling ad copy, and strategic bid settings. We also audit and optimize your landing pages to ensure paid traffic converts.
Cleveland businesses see immediate improvements in account quality scores and lower cost-per-clicks within the first two weeks of campaign launch.
Once campaigns launch, we monitor performance daily, making rapid adjustments based on early data. This phase includes bid optimizations, ad copy testing, negative keyword additions, and audience refinements.
Most Cleveland businesses achieve profitable cost-per-acquisition within 30-45 days as we optimize based on actual conversion data.
Google Ads management is never "set it and forget it." We continuously test new ad copy, expand into new keyword opportunities, refine audience targeting, and scale winning campaigns.
Your monthly reports show exactly what we've accomplished, how cost-per-acquisition has improved, and what revenue is directly attributed to Google Ads. Complete transparency on performance and spend.
We're here to answer every question you might have.
Hiring a senior-level designer or marketer would cost upwards of $100,000 not including benefits. Our monthly fee is a fraction of this cost. Additionally, most companies don't have enough work to occupy 100% of an employee's time.
So, instead of paying a full-time salary to someone who will be used a portion of the time, why not hire a top-tier team dedicated to design and marketing when you need it.
Depending on the request, we aim to turn around design and copy work in a matter of days. You receive unlimited revisions - we will rework anything until you're happy - although, most of the time we get it right the first time.
When growing a company, you need to be nimble and move quickly. Our agile team is ready for your requests around the clock. You get high quality work fast. We remove the need to hire a freelancer each time you need something. This saves you time, and allows you to launch your ideas faster and focus on growing your business.
We've worked with companies across industries, but we tend to work well with startups, tech companies, small businesses, solopreneurs, small internet businesses, YouTube + TikTok creators, and more. Check out some of the work we've done recently.
We believe in flexibility (see our value prop.). So, we let you pause, cancel, or resume your subscription anytime you want.
Understanding the Cleveland Market
Long Weekend isn't a national agency managing Cleveland campaigns from another city—we're based in Cleveland's Gordon Square neighborhood with deep understanding of this market's unique dynamics.
We understand Cleveland's seasonal patterns that affect search behavior, the competitive landscape across different industries, the geographic nuances of metro area targeting, and the local business environment that impacts conversion rates and customer lifetime value.
Supporting Cleveland's Economic Growth
We're committed to Cleveland's business community. We partner with Cleveland business organizations, participate in local networking events, and actively work to support Cleveland's economic development.
When you work with Long Weekend for Google Ads management, you're partnering with a Cleveland business that understands your market and is invested in your success.
Cleveland Office Location
Long Weekend
Cleveland, Ohio,
Gordon Square Neighborhood
Serving businesses throughout Greater Cleveland including downtown Cleveland, Ohio City, Gordon Square, Tremont, Cleveland Heights, Shaker Heights, Lakewood, Westlake, Beachwood, Strongsville, Hinckley, and all Northeast Ohio communities.
We're here to answer every question you might have about our Google Ads Agency in Cleveland, OH
Effective Google Ads budgets vary significantly by industry and goals. Cleveland businesses typically start with $2,500-$7,500 monthly ad spend for meaningful results.
Highly competitive industries (legal, healthcare, home services) require larger budgets to compete effectively. Less competitive B2B niches can achieve results with smaller budgets.
We provide custom budget recommendations during strategy development based on your industry's cost-per-click rates, typical conversion rates, and required lead volume to hit your revenue goals.
No. While we recommend at least 90 days to properly optimize campaigns and achieve profitable performance, we don't lock clients into annual contracts.
We earn your business every month through results. If our management doesn't deliver profitable return, you're free to pause or cancel services.
That said, most clients continue working with us for years because Google Ads consistently delivers profitable customer acquisition.
Yes — we manage campaigns for local Cleveland businesses as well as regional and national brands. Whether you’re targeting a single zip code or the entire country, we tailor your campaigns to your goals and budget.
We implement comprehensive conversion tracking that shows exactly which ads and keywords generate leads, sales, and revenue. For businesses with offline sales processes, we implement call tracking and CRM integration to track leads through to closed deals.
Your monthly reports show:
- Total ad spend and management fee
- Number and cost of conversions (leads, calls, purchases)
- Revenue attributed to Google Ads (when trackable)
- Return on ad spend (ROAS) or cost per acquisition vs. target
We also provide access to live dashboards showing real-time campaign performance.
Yes. Our team designs conversion-focused landing pages that match your ad intent and increase your Quality Score, helping you get more conversions for less cost.
Google Ads provides immediate visibility and traffic—your ads can appear at the top of search results within hours of launch. SEO is a longer-term strategy that builds organic visibility over months.
Both channels are valuable for most Cleveland businesses. Google Ads provides immediate lead flow while SEO is being built, and continues providing cost-efficient customer acquisition at scale.
We often recommend integrated strategies: using Google Ads for immediate results while simultaneously building SEO for long-term organic visibility.
Campaigns can launch within 1-2 weeks of starting with us. You'll see traffic and initial leads immediately.
However, achieving optimal, profitable performance typically requires 30-60 days as we gather conversion data and optimize based on actual results. Highly competitive industries may require 90 days to fully dial in profitability.
We provide realistic timelines during strategy development based on your industry and competitive landscape.
Google Ads works for virtually every business—when properly managed. However, some businesses have challenging economics that make profitable Google Ads difficult (very low customer lifetime value, extremely high competition, limited geographic area).
During our initial audit, we provide honest assessment of Google Ads viability for your business. If we don't believe we can achieve profitable results, we'll tell you upfront and recommend alternative marketing channels.
Often, yes. Your website may technically function, but generic pages don't convert paid traffic effectively. We typically recommend creating campaign-specific landing pages optimized for conversion.
This could mean separate pages for different services, dedicated offer pages, or optimized forms that reduce friction. Landing page optimization often delivers 2-3x improvement in conversion rates, dramatically improving Google Ads profitability.
We handle landing page creation and optimization as part of comprehensive campaign management.
Absolutely. We frequently take over underperforming campaigns from other agencies or in-house teams.
We'll conduct a thorough audit of your existing account, identify what's working and what's not, and create a transition plan that preserves valuable historical data while fixing structural issues.
Many clients come to us after wasting significant money with other agencies—we understand the frustration and work to rebuild trust through transparent, results-focused management.
Our Google Ads management includes:
- Complete account setup and campaign architecture
- Ongoing campaign optimization and bid management
- Ad copywriting and testing
- Landing page recommendations and optimization
- Monthly performance reporting and strategy calls
- Conversion tracking implementation
- Audience development and remarketing setup
- Dedicated account manager and support
Four key differentiators:
1. ROI Focus: We optimize for revenue and profitability, not vanity metrics
2. No Wasted Spend: We're obsessive about eliminating every dollar of wasted ad spend
3. Transparent Reporting: You always know exactly how campaigns are performing and where money is spent
4. Proven Cleveland Results: We've managed millions in Google Ads spend for Cleveland businesses across dozens of industries
We also integrate Google Ads with broader marketing strategy—we're not just "ad managers," we're strategic partners who understand how paid search fits into your complete customer acquisition system.
