Every Down Back is a new daily sports podcast startup focused on informational sports coverage of every major sport. EDB came to us needing identify and branding help. They had the concept, but they had no idea what they wanted in terms of logo. We came up with the idea of incorporating the every sport angle into a single logo. What resulted was a unique logo that encapsulated the brand perfectly.
Figuring out a brand's identity is always a challenge because the client often has a specific vision in mind, but can't always articulate that vision clearly. This identity + logo work for Every Down Back challenged us in new ways, forcing us to incorporate many different elements - in this circumstance, sports - in a single logo. After a ton of back and forth with EDB, we came up with something the client and our team both loved.